A Sip’s Perspective

June 2025
Creative Direction

My Role
This internal photoshoot was crafted to refresh Health-Ade’s evergreen imagery, spotlighting our top-selling flavors through an intimate, day-in-the-life lens. I led the creative direction from concept to execution. In tandem with my creative director, we developed the story, crafted the shotlist, and guided the overall look and feel. From quiet fridge moments to shared sips, the imagery captures how Health-Ade effortlessly weaves into everyday life. The result is a warm, character-driven set of assets that feel both grounded and aspirational.

Creative Direction: Sierra Taoatao and Sofi Rodriguez
Creative Support: Peggy Zisk
Photographer: Stephanie Gonot
Set Stylist: Marie-Yan Morvan
Wardrobe: Ariel Kochbarski
HMU: Wendy Martinez