Fender Digital Design
2019-2021
Digital Design
My Role
I stepped in once art direction was set by the creative director — building landing pages and additional assets that carried through the online consumer experience and social platforms. These pages were developed on the back-end using web-building programs — launched in close coordination with international teams.
Internal Fender Art Director: Joey Manfre
Internal Fender Creative Directors: Matt Deak/Steve Zeitzoff
Project Manager: Susana Monterio
Junior Designer: Sofi Rodriguez