An American icon, Fender has established a worldwide influence that extends from beginners to the world’s most acclaimed artists. These campaigns launched from 2019 to 2020.
Interna Fender Art Director: Joey Manfre
Internal Fender Creative Directors: Matt Deak/Steve Zeitzoff
Junior Designer: Sofi Rodriguez
The Ask
Lead the digital construction of campaign presence for online consumers.
The Strategy
Build campaign-focused landing pages and digital assets that push the evolution of the product landscape and spark interest in musicians through the power of music and instrumental evolution.
I was involved with the projects once art direction was established by the creative director. I built the landing pages to additional assets that would live through the online-consumer experience and social accounts. The landing pages were built on the back-end through web building programs and were launched in coordination with international teams.
