Wasted Collective Branding

2019
Brand Design

My Role
Wasted Collective is a unisex apparel brand rooted in sustainable, accessible design with a collection inspired by the textures, culture, and energy of Bali. The brand sought a memorable identity that reflected its eco-conscious values and laid-back spirit. I supported early brand development by contributing research, narrative exploration, and initial design concepts. Several of my identity directions were selected and refined as part of the final visual system.

Art Director: Micheal Cena
Creative Director: Dino Manuel
Senior Designer: Alice Park
Senior Designer: Mike Jorg
Senior Designer: Ralph Rodriguez
Junior Designer: Sofi Rodriguez