12 Days of Blissmass

December 2021
Creative Direction, Digital Design, Email Design

My Role
I worked with Copper Cow Coffee, an AAPI women-owned brand known for its Vietnamese pour-over lattes, to support their holiday campaign. I helped shape the graphic direction for the campaign and applied the visual language across digital touchpoints including: the website, social, CRM, and SMS. This all helped drive awareness and support the holiday campaign.

Brand Manager: Dalilah Arja
Art Director: Brian Haines
Photographer: Joe Kramm
Graphic Designer: Sofi Rodriguez