Copper Cow Coffee is an AAPI women-owned coffee company that offers specialty Vietnamese pour over coffee. They use 100% natural ingredients for cafe quality lattes that anyone can make at home.
Brand Manager: Dalilah Arja
Art Director: Brian Haines
Photographer: Joe Kramm
Graphic Designer: Sofi Rodriguez
The Ask
Craft a marketing and creative plan for a holiday campaign to help push upcoming marketing promotions and build brand awareness around new product offerings.
The Strategy
In our campaign, ‘12 Days of Blissmas' we wanted to garner excitement of upcoming promotions and brand interactions by informing our customer of single day activations to push urgency. In trying to execute a holiday look, the team wanted the color palette and subtle styling to elevate the look and feel of seasonality, while remaining minimal. We wanted the campaign to be front and center along with out products.
My Role
I assisted in ideating the look and feel of our photography and applying them throughout a variety of digital assets (website, social, CRM, and SMS).
