Kelsen is a clean and non-toxic personal care line. Founded by professional surfers, skaters, and industry experts, Kelsen is the collective’s answer in tackling current issues of climate change and sustainability.
Art Director: Mike Jorg
Creative Director: Dino Manuel
Senior Designer: Ralph Rodriguez
Junior Designer: Sofi Rodriguez
The Ask
Design environmentally conscious packaging for Kelsen’s personal care products.
The Strategy
Housed in eco-conscious packaging, meaning no single use plastics have been used; Kelsen’s pomade comes in a glass container, while the Shampoo + Body Wash and Conditioner tubes are made from 85% plant-based sugarcane. Additionally the seal caps are made from a biodegradable/compostable wood composite. The brand’s ethos “digging in at every turn” is also translated to the artwork featured on the packaging.
