Kelsen Packaging System

2019
Packaging Design

My Role
I played a key role in shaping the brand’s packaging system — selecting form factors that tie back to Kelsen’s coastal identity and defining type rules to ensure visual cohesion across SKUs. Each product is housed in eco-conscious materials: glass for pomade, sugarcane-based tubes for hair and body care, and compostable wood-composite caps. These thoughtful choices — along with artwork that embodies the brand’s ethos of “digging in at every turn” — reinforce Kelsen’s commitment to sustainability at every touchpoint.

Art Director: Mike Jorg
Creative Director: Dino Manuel
Senior Designer: Ralph Rodriguez
Junior Designer: Sofi Rodriguez