Wasted Collective is a unisex apparel brand that is committed to sustainable and accessible design. The collection is heavily inspired by Bali, and utilizes eco-friendly fabrics and production methods.
Art Director: Alice Park
Creative Director: Dino Manuel
Junior Designer: Sofi Rodriguez
The Ask
Create holiday-centered emails that create urgency around the holiday special.
The Strategy
We used the established branding identity as our North Star. We utilized hand drawn and organic elements to push the brands graphic edge. In efforts to steer clear from the traditional holiday color palette we used a more subdued color scheme while using hand done textures for depth and character.
