Kelsen is a clean and non-toxic personal care line. Founded by professional surfers, skaters, and industry experts, Kelsen is the collective’s answer in tackling current issues of climate change and sustainability.
Art Director: Mike Jorg
Creative Director: Dino Manuel
Senior Designer: Ralph Rodriguez
Junior Designer: Sofi Rodriguez
The Ask
Design social media posts and update Kelsen’s website.
The Strategy
We didn’t want to push product too heavily so we incorporated lifestyle and crafted stories that would give insight as to how Kelsen developed as a brand. The brand’s ethos “digging in at every turn” is also translated to the artwork and captions that inform on the brand’s overall goal.
