It is the mission of the Fender Play Foundation to equip, educate and inspire young players. They work with organizations, educators and artists to support local communities.
Art Director: Dino Manuel
Creative Director: Micheal Cena
Graphic Designer: Jacquelyn Campana
Junior Designer: Sofia Rodriguez
The Ask
Lead the digital construction of campaign presence for online consumers.
The Strategy
Build campaign-focused landing pages and digital assets that push the evolution of the product landscape and spark interest in musicians through the power of music and instrumental evolution.
I was involved with the projects once art direction was established by the creative director. I built the landing pages to additional assets that would live through the online-consumer experience and social accounts. The landing pages were built on the back-end through web building programs and were launched in coordination with international teams.
